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The Consequences of the Perception of Ethical Principles in Online Shopping from the Point of View of Sports Products Customers
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Abstract: (666 Views) |
Background: Today, with the advancement of technology, the online purchase of products and services has greatly increased, which has created many benefits for companies as well as customers. Online shopping requires special considerations such as compliance with ethical principles. Therefore, according to the importance of the subject, the main goal of this research was to study the consequences of the perception of ethical principles in online shopping from the point of view of customers of sports products.
Method: The current research is descriptive-correlational. The statistical population of this research included all physical education students of Golestan province universities, 384 students were selected as a statistical sample. To collect research data, questionnaires on ethical principles in online shopping, customers' trust in online sellers and willingness to buy online were used. Two methods of descriptive and inferential statistics were used to analyze the data.
Results: The results showed that the dimensions of ethical principles in online shopping (preservation of privacy, feeling of security, reliability, providing services required by customers and non-fraudulent actions) have a positive and significant effect on customers' trust in online sellers. The effect of customers' trust in online sellers on customers' willingness to buy sports products online was positive and significant.
Conclusion: According to the results of the research, it can be concluded that compliance with ethical principles in online shopping by sellers can increase the trust of customers and ultimately their willingness to buy. |
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| Keywords: Ethical principles, Trust, Willingness to buy, Sports products |
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Full-Text [PDF 471 kb]
(277 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2020/03/28 | Accepted: 2020/06/9 | Published: 2022/08/30
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