[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Home::
Journal Information::
Articles archive::
For Authors::
For Reviewers::
Registration::
Contact us::
Site Facilities::
::
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
:: Volume 17, Issue 2 (9-2022) ::
2022, 17(2): 142-149 Back to browse issues page
The Consequences of the Perception of Ethical Principles in Online Shopping from the Point of View of Sports Products Customers
Abstract:   (634 Views)
Background: Today, with the advancement of technology, the online purchase of products and services has greatly increased, which has created many benefits for companies as well as customers. Online shopping requires special considerations such as compliance with ethical principles. Therefore, according to the importance of the subject, the main goal of this research was to study the consequences of the perception of ethical principles in online shopping from the point of view of customers of sports products. 
Method: The current research is descriptive-correlational. The statistical population of this research included all physical education students of Golestan province universities, 384 students were selected as a statistical sample. To collect research data, questionnaires on ethical principles in online shopping, customers' trust in online sellers and willingness to buy online were used. Two methods of descriptive and inferential statistics were used to analyze the data.
Results: The results showed that the dimensions of ethical principles in online shopping (preservation of privacy, feeling of security, reliability, providing services required by customers and non-fraudulent actions) have a positive and significant effect on customers' trust in online sellers. The effect of customers' trust in online sellers on customers' willingness to buy sports products online was positive and significant.   
Conclusion: According to the results of the research, it can be concluded that compliance with ethical principles in online shopping by sellers can increase the trust of customers and ultimately their willingness to buy.
Keywords: Ethical principles, Trust, Willingness to buy, Sports products
Full-Text [PDF 471 kb]   (253 Downloads)    
Type of Study: Research | Subject: Special
Received: 2020/03/28 | Accepted: 2020/06/9 | Published: 2022/08/30
Add your comments about this article
Your username or Email:

CAPTCHA


XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

The Consequences of the Perception of Ethical Principles in Online Shopping from the Point of View of Sports Products Customers. Ethics in Science and Technology 2022; 17 (2) :142-149
URL: http://ethicsjournal.ir/article-1-2677-en.html


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 17, Issue 2 (9-2022) Back to browse issues page
فصلنامه اخلاق در علوم و فناوری Ethics in Science and Technology
Creative Commons License
All works in this site are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Persian site map - English site map - Created in 0.04 seconds with 37 queries by YEKTAWEB 4645