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Analysis of Relationships between Moral, Cultural and Social Factors Affecting Self-Efficacy and Self-Enhancement of Consumers
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N.Al-Sadat Dibaji1   , R Sanavi Fard2 , M Khajeh3 |
1- 1. Ph.D. Student in Business Management, Qom Branch, Islamic Azad University, Qom, Iran.
2- 2. Dept. of Business Management, Qom Branch, Islamic Azad University, Qom, Iran. , sanavifardr@gmail.com
3- 3. Dept. of Industrial Management, Qom Branch, Islamic Azad University, Qom, Iran. |
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Abstract: (729 Views) |
Background: Two important motivations called self-efficacy and self-enhancement are known to fulfill individual goals and satisfy human needs. The current research was conducted with the aim of analyzing the relationships between moral, cultural and social factors affecting the self-efficacy and self-improvement of the consumer, taking into account the positive and negative consequences.
Method: In terms of purpose, the current research is applied and is classified as descriptive-correlational research. The statistical population of the research is the consumers of Qom leather products. 384 people were selected as a sample by non-random sampling. A researcher-made questionnaire was used to collect information. Structural equation method and pls software were used to test the hypotheses.
Results: Based on the final results of the research, ethical factors are related to the self-efficacy of consumers of Qom leather products, and also ethical factors and cultural factors are related to the self-efficacy of consumers of Qom leather products. Cultural and social factors are not related to the self-efficacy of consumers of Qom leather products. Social factors are not related to the self-improvement of consumers of Qom leather products. Finally, it was found that consumer self-efficacy and self-enhancement are related to positive and negative outcomes.
Conclusion: The findings of this research can potentially contribute to understanding the psychology of consumers in the leather industry and provide insights on how to use self-efficacy and self-enhancement for business success. Also, the importance of providing products that pay attention to the needs and moral-social and cultural values of customers has also been emphasized |
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| Keywords: Consumption behavior, Self-efficacy, Self-improvement, Moral factors, Cultural and social factors |
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Full-Text [PDF 684 kb]
(450 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2024/04/25 | Accepted: 2024/05/2 | Published: 2024/07/23
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