|
Analysis of the Relationship between Religiosity and Moral Intensity and Certainty in Predicting Ethical Consumption
|
| |
|
|
|
Abstract: (125 Views) |
Background: Given that past research has not paid much attention to the cognitive mechanisms by which religiosity affects ethical consumption, the purpose of this study is to investigate when and how religiosity is related to the development of ethical consumption.
Method: The current research is descriptive and correlational. The statistical population of the research was Muslim students in Payam Noor universities in West Azerbaijan province, 385 of whom were randomly selected as the research sample, and 333 people remained as the research sample after removing the defective questionnaires. The instrument was a questionnaire and the data were analyzed using the structural equation method.
Results: Structural equation modeling shows that religiosity and moral intensity are significantly related to moral certainty, which in turn predicts ethical consumption intention, and even though religiosity and moral intensity are significant predictors of certainty. are ethical, the interaction between them has not been proven; which shows that the relationship between religiosity and moral certainty does not depend on moral intensity.
Conclusion: The results showed that religiosity is a strong predictor of moral certainty, even when knowledge of ethical consumption aspects is minimal.
|
Article number: 15 |
| Keywords: Moral consumption, Moral certainty, Moral intensity, Religiosity |
|
|
Full-Text [PDF 486 kb]
(64 Downloads)
|
Type of Study: Research |
Subject:
Special
Received: 2023/12/3 | Accepted: 2024/03/14 | Published: 2025/05/24
|
|
|
|
|
|
|
| Add your comments about this article |
|
|
|
