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:: Volume 14, Issue 1 (5-2019) ::
2019, 14(1): 137-139 Back to browse issues page
Relationship between Work Ethics and Information and Communication Technology (ICT) ‎with Development of Electronic Marketing
Abstract:   (4251 Views)
Background: The development of information and communication technology in various ‎sectors of electronic economy, such as electronic marketing, has led to significant changes in ‎attitudes and methods of service delivery that needs to address ethical issues in order to expand ‎it; Therefore, the purpose of the research is to investigate the relationship between work ethics ‎and Information and Communication Technology (ICT) with development of electronic ‎marketing‏.‏
Method: The research is descriptive-correlative. The statistical population was consisted of ‎users of e-banking in 2015. Due to lack of access to every members of the statistical population, ‎were selected 384 people by available sampling method. Measurement tools were ‎questionnaires of ICT, e-marketing and work ethics. To analyze data, were used Pearson ‎correlation test and simple linear regression.‎
Results: The results obtained indicated that there are statistically significant correlations ‎between organizational ethics and ICT with the development of electronic marketing.‎
Conclusion: If users feel that the way introduction of products and services is secure, valid, ‎exact and also consistent with their moral value, they are more interested in using it; and this ‎will be the basis for the development of electronic marketing.‎
 
Keywords: work ethics, Information and communication technology, Electronic marketing
Full-Text [PDF 297 kb]   (649 Downloads)    
Type of Study: Research | Subject: Special
Received: 2019/06/6 | Accepted: 2019/06/6 | Published: 2019/06/6
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Relationship between Work Ethics and Information and Communication Technology (ICT) ‎with Development of Electronic Marketing. Ethics in Science and Technology 2019; 14 (1) :137-139
URL: http://ethicsjournal.ir/article-1-1379-en.html


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Volume 14, Issue 1 (5-2019) Back to browse issues page
فصلنامه اخلاق در علوم و فناوری Ethics in Science and Technology
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