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:: Volume 12, Issue 4 (2-2018) ::
2018, 12(4): 136-145 Back to browse issues page
Investigation of Consumers’ Response to Corporate Irresponsible Behavior: The Mediating Role of Moral Emotions and Virtues
Abstract:   (399 Views)
Background: Today, ethics and social responsibility is one of the important factors and influencing attitudes and behaviors in the image and reputation of the company. The current research is aimed to investigate the relationship between consumer response (negative word of mouth and protest behaviors) on corporate irresponsible behavior considering the mediating role of moral emotions and virtues.
Method: The current research method is descriptive survey. The statistical population of this study includes the consumers of car companies in Gorgan. Among all, 384 subjects were selected by stratified random sampling. Standardized questionnaire was used for data collecting since its validity and reliability is confirmed. For data analysis, structural equation modeling (SmartPLS) was used.
Results: The results indicate that there is a significant positive relationship between corporate irresponsible behavior and consumer response and there is also a significant positive relationship between corporate irresponsible behavior and consumers' negative moral emotional. There is a significant positive relationship between consumers' negative moral emotional and consumer response. There is no significant relationship between corporate irresponsible behavior and consumers' negative moral emotional with moral virtues. But there is significant relationship between consumers' negative moral emotional and consumer response with moral virtues.
Conclusion: According to feelings and moral virtues that identify, remove and improve the corporate irresponsible behavior will follow, effective step in creating, maintaining and improving consumer response will be.
 
Keywords: Corporate irresponsible behavior, Consumer response, Moral emotional, Moral virtues
Full-Text [PDF 249 kb]   (145 Downloads)    
Type of Study: Research | Subject: Special
Received: 2018/02/20 | Accepted: 2018/02/20 | Published: 2018/02/20
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Investigation of Consumers’ Response to Corporate Irresponsible Behavior: The Mediating Role of Moral Emotions and Virtues . Ethics in science and Technology. 2018; 12 (4) :136-145
URL: http://ethicsjournal.ir/article-1-888-en.html


Volume 12, Issue 4 (2-2018) Back to browse issues page
فصلنامه اخلاق در علوم و فناوری Ethics in Science and Technology
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