Background: In modern economics, the lack of attention to ethical and social principals may lead the businesses to failure. On the other hand, mere attention to humanitarian goals and inattention to financial affairs may cause to a big organizational failure. Since, the current research is targeted at determining the role of serving in moderating the managers' ethical and financial decisions.

Method: This research is a qualitative study and is a historical-hermeneutic research. Research data was gathered by library investigation and reviewing about 130 internal and external article published from 1994 to 2014 selected by conducting non-random purposeful sampling. Hermeneutic analysis tool was utilized to investigate the resources in order to explain the role of serving in moderating the managers' ethical and financial decisions.

Results: Results were indicated that, by focusing on spirituality and social responsibilities of the organization and by considering its financial goals, serving can moderate the financial decision-making models and leads the organization to sustainable development. Such serving is named social-organizational serving. Furthermore, after combining the common decision-making models and the ethical decision model of Vallance, the moderated decision-making process is provided which considers the social and financial goals simultaneously.

Conclusion: It is impossible for organizations to achieve sustainable development regardless of social and ethical values and they are caught in the cycle of irrational abundance. Thus, it is necessary for them to attend to these values along with the financial goals in order to survive.