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The Model of Joint Creation of Value According to Organizational Ethics in the Banking Industry
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M.J Karimzadeh1   , F Alizadeh Meshkani2 , H Rashadtjoo3 |
1- 1. Ph.D. Student of Business Administration, Faculty of Management and Economics, Tehran Science and Research Unit, Islamic Azad University, Tehran, Iran.
2- 2. Dept. of Business Management, South Tehran Branch, Islamic Azad University, Tehran, Iran. , fatanehalizadehmeshkani@gmail.com
3- 3. Dept. of Business Management, Faculty of Management and Economics, Tehran Science and Research Unit, Islamic Azad University, Tehran, Iran. |
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Abstract: (578 Views) |
Background: Corporate social responsibility is based on the moral values of the organization, and corporate social responsibility carries sustainable value for society and investors. The current research has been done with the aim of providing a model of joint value creation with regard to organizational ethics in the banking industry.
Method: This research is applied in terms of purpose, and in terms of survey-exploratory approach and qualitative research. The statistical population of this research was a group of experts including senior managers of the banking industry, university professors and experienced consultants in the field of banking services marketing, from among whom 11 people were selected by snowball sampling method and the selection process continued until the theoretical saturation of the researcher was reached. The interview tool was in-depth and unstructured, and the data were analyzed using the foundational data approach and coding.
Results: Finally, after three open, central and selective codings, the research conceptual model was designed. In this model, 14 identified categories were categorized in the form of causal, central, contextual, intervening, strategic and consequential variables.
Conclusion: The proposed model of the research shows that four important causal factors include the desire of senior bank managers to create shared value, the knowledge of senior bank managers in the field of creating shared value, competitive pressures from other players in the banking industry, and organizational ethics directly affect efforts. Banks are effective in creating shared value with stakeholders |
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| Keywords: Joint creation of value, Creation of competitive advantage, Organizational ethics |
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Full-Text [PDF 521 kb]
(477 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2023/09/5 | Accepted: 2023/11/1 | Published: 2024/07/23
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