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Build Brand Trust and Brand Consolidation by Emphasizing on Employees Morality Variables
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Abstract: (801 Views) |
Background: In the new era of media revolution, it is inevitable to know the factors affecting the moral components. The present study was conducted with the aim of investigating the relationship between media literacy and information literacy with the professional ethics of teachers in the sixth district of Tehran.
Method: The current research method is descriptive-correlation. The statistical population of the research is 270 people of all teachers of district 6 of Tehran in 2017-2018. The random sampling method was simple, and the sample size was determined according to the Kerejesi and Morgan table of 159 people. The main tools used in this research are three standard professional ethics questionnaires; MLS media literacy standard questionnaire and information literacy standard questionnaire. Simultaneous linear regression statistical test was used to analyze the research data at the level of inferential statistics.
Results: The results showed that there is a positive and significant relationship between the components of media literacy and teachers' professional ethics (p<0.01), and there is also a positive and significant relationship between information literacy and teachers' professional ethics (p>0.05). The results show that the professional ethics of teachers can be predicted with media literacy and information literacy.
Conclusion: According to the findings, it can be said that by increasing the media literacy and information literacy of teachers, their professional ethics will increase and one of the important issues of the education system, which is currently weak, will be solved.
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| Keywords: Information literacy, Media literacy, Professional ethics |
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Full-Text [PDF 411 kb]
(412 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2020/04/8 | Accepted: 2020/06/13 | Published: 2022/08/30
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