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Analyzing the Relationship between Considering Ethics in Bodybuilding Clubs and Athletes Behavior
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Abstract: (2996 Views) |
Background: Considering Ethics principles by small businesses executors can effect on forming the behavior of customers and keep them. The purpose of study was to analysis the relationship between considering ethics and athletes consumption behavior in bodybuilding clubs.
Method: The research method was applied-correlation research. Population of study includes all bodybuilding athletes of Kurdistan province and 305 subjects were randomly selected as the sample group. The research instrument was a researcher made questionnaire. The reliability using Cranach’s alpha coefficient was 0.93. The data were analyzed using structural equation modeling AMOS software and SPSS.
Results: The results showed that the optimal relative comparative fit index and represents the model are confirmed. According to the results, ethical behaviors affect on consumer behavior (0.74). Also, Analyses showed that ethical behavior except of responsibility had a significantly positive relation with consumer behavior variables.
Conclusion: Principles of ethical behavior, especially in the sports and fitness clubs is the factors influencing consumer behavior, and assist practitioners in the field of sports to achieve their economic goals.
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| Keywords: Ethical Behavior, Consumer Behavior, Athlete, Bodybuilding Clubs |
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Full-Text [PDF 194 kb]
(2317 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2017/09/11 | Accepted: 2017/09/11 | Published: 2017/09/11
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