[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Home::
Journal Information::
Articles archive::
For Authors::
For Reviewers::
Registration::
Contact us::
Site Facilities::
::
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
:: Volume 14 - ::
2020, 14 - : 133-141 Back to browse issues page
Factors Related to the Ethical Selection of Food Products
Abstract:   (2073 Views)
Background: The study aims to study the issue of the people choices and examine the relationship between ethical marketing with consumer buying behavior. The purpose of this study was to factors related to the ethical choices of food products.
Method: This research is a descriptive - survey research and in terms of its purpose is an applied research. The statistical population of this study was all consumers of food products in the city of Karaj. The sample size was determined by the Cochran test from an unlimited population of 384 people. The instrument for gathering data was a standard questionnaire with a reliability coefficient of 0.896 based on the Cronbach's alpha coefficient. The data analysis tool is the SPSS and PLS software. Data were analyzed by path analysis.
Results: The results showed that there is a significant relationship between attitude, subjective norms, perceived behavioral control, ethical norms, knowledge and self-identity with Ethical food products choices.
Conclusion: Based on the results, it can be said that by increasing of ethical concerns and concerns in society, it is imperative that ethics to be placed on the main program of food companies to point of view of ethical consumers, and its positive results for the company and the society will be identified and revealed.
 
Keywords: Attitude, Subjective norms, Perceived behavioral control, Self-identity, Ethical choice
Full-Text [PDF 759 kb]   (829 Downloads)    
Type of Study: Research | Subject: Special
Received: 2020/03/5 | Accepted: 2020/03/5 | Published: 2020/03/5
Add your comments about this article
Your username or Email:

CAPTCHA


XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Factors Related to the Ethical Selection of Food Products. Ethics in Science and Technology 2020; 14 :133-141
URL: http://ethicsjournal.ir/article-1-1676-en.html


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 14 - Back to browse issues page
فصلنامه اخلاق در علوم و فناوری Ethics in Science and Technology
Creative Commons License
All works in this site are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Persian site map - English site map - Created in 0.05 seconds with 36 queries by YEKTAWEB 4645